Motivation & Reward at Skillshare
Motivate and engage members through a reward framework supporting their learning journey
This effort was a key strategy in support of Skillshare’s conversion initiative in 2022.
My role began as Principal Designer, collaborating with a product partner to craft the long-term vision and a phased execution plan that started with Badges. Shortly after, I handed off the work to a Senior Designer, whom I coached in creating the Certificates strategy.
2.2x
increase in project uploads, diversifying engagement
37%
of users are sharing certificates
1.75M
badges awarded in H1 post launch
255k
certificates awarded in H1 post launch
Free trialers who earn a reward are 26% more likely to become paid members
Achievements Dashboard
Badge Art
We partnered with our Brand Studio team and Top Teacher, Kevin Moran, to create the aesthetic and artwork for our new badges.
